...or low information voters. People get the idea that they can't get their heads around anything of significance in regard to What's Going On and what the issues (and their possible solutions) are. They just fix on something shiny, like the presence/non-presence of a flag pin, and go with that.
Short Attention Span Theater:
Date: 2008-07-17 08:20 pm (UTC)http://img292.imageshack.us/img292/9075/storyhu7.jpg
http://en.wikipedia.org/wiki/What%27s_the_Matter_with_Kansas